Our recent #SEOTipThursday was all about the focus keyword.
When it comes to search engine optimisation (SEO) your website and page content can play a big part in helping to generate more targeted organic traffic. Writing helpful, informative articles and blogs on a regular basis are key components of modern day content marketing.
When content marketing is part of your marketing strategy a solid, well researched keyword list is essential.
These keywords should be based around what you know your customers are searching for when looking for your business or services. They should describe your services or products and if you have a business premises then make sure some of those keywords are location specific.
To get the most out of your search engine page ranking then the use of a focus keyword is a must. The focus keyword if the specific keyword you wish your page to rank for. It is this keyword that people will use to search for and find your website or landing page.
If you have a WordPress website and are using Yoast to manage your SEO then you can easily manage your focus keyword. If not, then you can use Google Suggest (autocomplete) or Google Keyword Planner within Adwords (https://adwords.google.ie/KeywordPlanner) to help you find the focus keywords relevant to your business.
Google Keyword Planner
Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, get historical statistics, see how a list of keywords might perform and even create a new keyword list by multiplying several lists of keywords together. A free AdWords tool, Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.
Once you have established which focus keywords you wish to use for your page, product or service test them out, Google them yourself, study the results, see what comes back, this will give you a clear indication as to whether or not you are on the right track.
Like everything related to SEO these days, nothing is easy, it all takes time and effort, but putting the work in can greatly improve your search engine ranking. Just remember, keep your focus keywords relevant to your products and services, aim for keywords that have high volume search numbers and you are mostly there.