What Is the Google Supplier Diversity Program?
According to Google:
"Our Small Business Supplier Diversity program is designed to connect more ethnic minorities: women, traveller, persons with special needs, LGBT and/or regional-led owned small businesses to opportunities within Google. Our program is also tailored to help businesses grow on the web and supports our unique procurement structure, where every Googler is empowered to make purchasing decisions based on their specific needs."
They explained, a more diverse supplier network means better products and services for their staff and users of their products. They feel that they can continue to be more innovate as they work with a more diverse network of suppliers.
In brief, the eligibility requirements for the Google Supplier Diversity Program are designed to bring small and/or diverse suppliers into their procurement network. Eligibility can be summarised as follows:
- Location: You are a small business based in Ireland
- Revenue: Your annual revenue is €10million or less
- Size: You have 50 or fewer full-time employees
Benefits of the Google Supplier Diversity Program:
Google is looking to work with you. Not only as a supplier but also to help you grow as a business and increase your online presence.
As a participant in the Program you will:
Receive content through the Accelerate with Google Academy: You will have the option to opt in to receive customised video content to help accelerate your business online. This content includes content marketing, social media, search engine optimisation and more.
Get Discounted G Suite: If you are a new user of G Suite you will receive a 25% discount on the productivity G Suite to help you run your business more efficiently. The discount is valid for one year and unavailable for G Suite Unlimited Customers.
Besides a great product, what do you need to do business with Google?
To summarise they look for these core values in every supplier, regardless of service or product:
- Responsible business practices, both for staff and for the environment.
- Ethically sourced products or raw materials.
- Fast and reliable. Some of their orders may need a 2 day turnaround.
- Diversity, what makes you different and diverse? Have a great story to tell about you and your business.