We know what you are thinking. This is one of those hard selling blogs where we tell you why you need our services and then say CONTACT US at the bottom. Well, it’s not. As our inaugural blog we thought we would start at the beginning with some sound advice; why, when you are looking for a website for your business, you should hire a professional web designer to do it for you.
Keeping Up With the Pace
In such a fast moving digital world people no longer want to spend time looking for something or trying to figure out how to find what they are looking for. They want bread crumbs. They want to be brought straight to that product or service they are looking for, and fast.
There is a certain psychology to designing the best user experience for your customers. The way the website looks and feels for the user (your customers). How easily they can move through site (the navigation). How colours can affect the behaviour of your customer on your site. All these things play a big part in growing those all-important conversation rates.
Nowadays, simply putting a website together and leaving it up online is no longer an option. If you want to be realistically competitive in your field you will need the best online presence you can have. You will also need it to be as effective as it can possibly be. Essentially, launching your website is only the beginning.
So What Now?
With today’s ever changing technology it is important to keep up to date and relevant. So, ensuring your site looks modern, user friendly and in line with current trends is essential to stay ahead of the pack. Therefore, your website will need continual maintenance, updates and reworking.
If we haven’t already convinced you yet then read on. We assure you that eventually you will think ah so this is where a professional web designer comes in handy.
“If you cannot measure it, you cannot improve it”
Most people think that getting to the top of Google’s ranking is the be all and end all of having a website. While it is an important aspect of the function of your website there is no point in coming in first on a Google search if no-one actually clicks through to your site. Even worse, they click through and bounce right back out within a couple of seconds. Yes, a couple of seconds. That is all it takes for potential customers to judge whether they want to stay on your website and look around. This of course, depends on the website actually loading fully within those vital first few seconds.
So How Do You Know What is Going Wrong?
Contrary to popular belief Google is not the enemy here (no we are not getting paid to say this). We just want to highlight why it is you need a professional web designer. We know our industry, what works and what doesn’t. Google provides free extensive tools. You can use these tools to measure the behaviour of your customers on your website. From that initial search right down to that last click to contact your business or check out their shopping cart, you can measure every move. If you can measure this behaviour then you can see what is working and what is not. Then you can adjust and tweak your website accordingly.
Most people do not really realise the damage a badly constructed website can cause to their business. Look at it this way, would you have a shoddy reception area to greet your clients or poorly presented packaging for your products? Your website is now the shop window for your business and this is why you need a professional web designer to dress it for you.