WEBSITE, BRANDING AND LOGO DESIGN BRIEF
Lisa Galletti is a Social Media Curator and Account Manager, but most of all (in her own words), 'a lifelong horsewoman and multi-pet owner'.
We originally worked with Lisa a number of years ago to help build her online presence. Lisa recently changed her business model from being a VA to purely focusing on Social Media Management, as that is where her passion lies. And so, Lisa came back to us a few weeks ago with a brief to redesign her current website and branding to reflect this change in her business.
The website and branding design brief was to create a modern and vibrant page that not only highlighted Lisa's services but also brought through her passions and personality.
Branding, Logo and WebDesign Project
Lisa was looking for a completely new look when it came to the logo. See was looking for something more modern and individual. So we looked at what Lisa does, not just social media curating but helping businesses to achieve social media success.
We also know Lisa a long time and understand her approach to her business and her clients, so we were able to bring her warm personality to the forefront of her branding with the use of colour and typography.
OLD LOGO DESIGN
NEW LOGO DESIGN
When it came to the website, we discussed the many ways Lisa's business model has changed over the last few months and since we designed her original website. We took the approach that Lisa's processes and services should be broken down into easily recognisable and readable sections, with each section highlighted by colour blocks and typography.
It was important for Lisa that her passion for horses be included in the design and that this side of who she is be brought to the forefront of the website. We achieved this with the use of imagery given to us by the client. We do really need to stop, take a moment and commend the person who took the original main image of the website. We truly feel this brings Lisa's full personality to the stage!!
Here is what Lisa said about working with us:
I LOVE IT!
ALL OF IT!
I LOVE THE LOGO TOO!
You are so very talented, I don't give you much to go on and yet you still capture parts of me.
You can view this project here: http://www.lisagalletti.com/