The Website Redesign Project Brief
We were delighted to recently work with Arklow Jetting & Drain Maintenance on their website redesign project.
This redesign project was to ensure their site was brought up to modern standards. Arklow Jetting & Drain Maintenance also wanted to ensure their new website was compatible with mobile devises.
The project also tied in with their newly developed marketing strategy. This strategy was designed to help promote the business and improve search engine ranking both locally and countywide.
As a business to customer and business to business service provider, it was also part of the brief to come up with a design that appealed to both sectors.
Website Redesign Project Delivered
The final project delivered by Eclipse Web Design & Development was a newly designed 5 page website.
The new website was built using a WordPress theme which was customised to suit the company branding and desired layout.
With the introduction of a clearly defined Home page and main menu navigation, the new layout and design makes the content easier to read and navigate through.
The new design also includes a "call now" contact button which is enabled when viewed on mobile devices. This button is for improved user experience and provided for users to avail of Arklow Jetting's 24hr emergency call-out services.
Clear CTAs (call to action) buttons were also added to each page to improve click through and conversion rates and also improve navigation.
A blog page was also added to the website to keep the content of the website refreshed daily and to also provide an informational portal for clients.
The colour palette of blue and white was taken from the original logo design and chosen to ensure brand consistency. The colours also give the website a clean, clear, professional look.